Retail & Hospitality

250 - 5000 employees

Biscuits Bouvard

‘The idea was to have an internal tool to objectify our decisions and reinforce our choices.’

At Biscuits Bouvard, an industrial group with more than 2,000 employees, recruitment and assessment decisions were based primarily on interviews and outsourced assessments. This approach exposed the company to a high risk of recruitment errors, dependence on consultancies and a lack of objectivity that was difficult to defend to managers. The group decided to bring assessment in-house to secure its HR decisions, harmonise its practices and gain autonomy. With AssessFirst, Biscuits Bouvard has laid the foundations for more reliable decision-making, shared with managers and usable in the long term for recruitment, internal mobility and talent management.

75%

Time saving

60%

More efficient

Laurie Zanon

Human Resources Manager @Biscuits Bouvard

When recruitment decisions become a business risk.

Before AssessFirst, assessment was neither structured nor internalised at Biscuits Bouvard.

High-impact recruitment decisions were mainly based on interviews, with occasional assessments carried out by external firms.

In this context, every recruitment carried a risk: casting errors, mismatches between the position and the candidate's profile, decisions that were difficult to objectify or justify to managers.

At the level of an industrial group, these human risks have direct and indirect costs: performance, HR credibility and team stability.

The moment when deciding without tools became too risky.

Several signals made a change in approach necessary:

  • the desire to professionalise recruitment, particularly for head office staff,
  • the need to objectify decisions on senior positions,
  • the ambition to eventually structure internal mobility and people reviews,
  • the limitations of costly and unscalable outsourcing.

The group could no longer afford to rely solely on intuition when making decisions that would have a long-term impact on the company.

More reliable, shared and defensible decisions.

With AssessFirst, Biscuits Bouvard has internalised assessment to make it a real decision-making tool. The results help structure discussions between HR and managers, provide a common language and reduce subjectivity in decision-making.

HR teams now have clear support to back up their choices, better understand the profiles they recruit and capitalise on those who are truly successful.

Decisions are better reasoned, better accepted and more consistent over time.

When securing HR decisions becomes a lever for sustainable performance

Today, AssessFirst is used as a common foundation for making recruitment decisions more reliable and preparing for the transition to internal mobility and talent management.

The tool does not replace HR or managerial judgement: it secures it and makes it defensible.

For an HR department, the message is clear: reducing the human and financial risk associated with structural HR decisions is a strategic issue, not an operational one.

This feedback illustrates how internalising assessment can increase autonomy, consistency and reliability in HR decision-making.

Before/After

Revolutionizing recruitment by
focusing on soft skills.

WithOUT assessfirst

  • Recruitment decisions based primarily on interviews
  • One-off assessments carried out by external firms
  • Lack of comparability between the profiles assessed
  • Objectivity difficult to defend to managers
  • Heavy reliance on outsourcing
  • High risk of recruitment errors for high-impact positions

with assessfirst

  • HR decisions supported by a shared objective view of profiles
  • Internalised assessment, more autonomous and consistent
  • HR–manager dialogues structured around a common language
  • Better acceptance and understanding of decisions
  • Capitalisation on profiles that are truly successful
  • Reduction in the risk of recruitment errors and associated costs

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