Brand Assets.

We’ve created some simple guidelines on how to use our branded graphical resources. You can download the assets you need by right-clicking them and selecting “save as”.

Our name.

“AssessFirst” is one single word, with a capital A and F. Steer clear of Assessfirst, Assess First, assessfirst, and specially AccessFirst or AssetFirst… it’s AssessFirst, plain and simple.

Our logo.

The AssessFirst logo is designed to be used as illustrated below.


You can also use it in this way.

The Unicorn.

The AssessFirst Unicorn is a part of our original logo that we use quite often, specially when it integrates more aesthetically into surrounding content.

Our colours.

These are the colours used in the AssessFirst brand guideline.


Our typeface.

The font we use on our website is “Roboto”.


Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.