Putting in place a good work-linked training campaign is crucial for companies wishing to attract and train future talent.
Indeed, work-study programmes not only serve as a valuable recruitment tool for organisations to meet immediate workforce needs, but they also allow for the discovery and training of promising candidates.
That said, at a time when competition for the best candidates is fiercer than ever, it’s essential to stand out from the crowd by offering attractive work-study opportunities. This article sets out 5 key tips for companies on how to run a successful work-study campaign.
1 – Clarifying your staffing needs
A successful work-study campaign in 2023 means first clarifying your staffing needs in a precise and strategic way.
This means that before launching a recruitment campaign , the employer must identifythe areas where employees on work-linked training can add real value. To do this, they need to identify the areas where part-time employees can add real value.
Once these positions have been identified, it will be necessary to define the skills and qualifications required for each post. This should be done by analysing the specific tasks and responsibilities that the young alternates will have to take on.
At this stage, it may be appropriate for the employer to ask questions such as:
- What technical training is required?
- What behavioural skills are essential?
- Do I need any previous experience?
By clearly establishing these criteria, employers can ensure that they are recruiting work-linked training candidates who are perfectly suited to their company’s needs.
This approach will also enable it to maximise the effectiveness of its training programmes and ensure the successful integration of young people on sandwich courses.
2 – Setting up a recruitment plan for the work-linked training campaign
A solid recruitment plan is absolutely essential for a successful sandwich course campaign.
Such a plan will enable the company to organise all the stages of the recruitment process in a structured way. To put it in place, it’s essential to start by setting a well-defined timetable for the sandwich course recruitment campaign.
This involves determining the start and end dates of the recruitment period, as well as important deadlines such as interviews and selections. A clear timetable enables the recruitment process to be managed efficiently.
Next, you need to identify the most appropriate recruitment channels for reaching potential candidates during the alternance campaign.
The options available include work experience websites, job search platforms, professional social networks such as LinkedIn, as well as recruitment events or internship fairs.
Choosing the right channels for your company and your sector means you can effectively target the profiles you are looking for.
In addition, to increase the effectiveness of their recruitment plan, companies are advised to take inspiration fromexamples of original recruitment campaigns.
A work-linked training recruitment campaign planned in an original way enables a company to stand out from the crowd and increase its chances of success.
3 – Creating attractive offers
The attractiveness of the company’s offers is a decisive factor in the eyes of young work-linked students, and therefore makes a major contribution to the success of a work-linked training campaign.
An attractive offer is much more likely to attract candidates to the company than a less attractive one.
To make its offers attractive and succeed in its work-study campaign, the company needs to make them clear and informative. It must use precise, accessible language to describe the responsibilities of the post, the skills required, the qualifications and the working conditions.
It should then highlight the benefits of work-linked training to the candidate. Applicants for work-linked training are often looking for an opportunity for professional growth.
By highlighting the training and development opportunities, the mentoring offered by experienced professionals, and the long-term career prospects within their company, employers can create interest.
Another way of attracting employees is to tailor offers to the company’s culture, mission and values, such as diversity in recruitment.. Young work-linked students may be attracted to companies that share their values.
4 – Working with schools and training centres
Working with schools and training centres is an essential strategy for a successful work-linked recruitment campaign.
For an employer looking for ways to attract young people to the company, establishing solid partnerships with these institutions will provide a number of key benefits.
To begin with, working with schools and training centres provides access to a pool of qualified candidates. These institutions often prepare their students for specific professions, which means that the candidates are already trained or in the process of being trained in the fields relevant to the company.
In addition, these partnerships reinforce the company’s brand image as an employer committed to professional development. They show that the company is investing in education and the future of the workforce, which can attract motivated candidates looking for learning and growth opportunities.
5 – Careful selection of candidates
Carefully selecting candidates is a fundamental step in guaranteeing the success of an alternation campaign.
This kind of selection reduces the risk of employers taking on people who are ill-suited to their business and increases the chances of success for the work-linked training programme.
So, to succeed at this stage, it is essential to organise selection interviews to assess candidates’ technical skills, as well as their motivation and personality.
These interviews are used to check whether candidates have the skills required for the job and whether they are genuinely interested in the work-linked training opportunity.
Some employers go so far as to adopt a simulation-based recruitment method in order to anticipate the performance of young alternates.
Cultural compatibility with the company is also crucial. Candidates must align themselves with the values, mission and culture of the organisation if they are to flourish and contribute positively.
It is therefore crucial for employers wishing to run a successful work-linked training campaign in 2023 to assess the professional values, working style and way in which young candidates plan to adapt to the company before making a selection.
